Through Pay per Lead (PPL) advertising, marketers only pay when an interested visitor signs up for their offers

Pay Per Lead Marketing is the most cost-effective way of getting leads to grow your customer database, newsletter list or community site

You may be in wonder, the fact is, that with 71% year-to-year growth, online lead generation is the fastest growing segment in internet advertising. Pay per lead scheme is a marketing program when an advertiser pays only for a lead (a user’s signup), who leaves any kind of contact information behind. This could be an email address, phone number or just a name

Through Pay per Lead (PPL) advertising, marketers only pay when an interested visitor signs up for their offers Pay Per Lead Marketing is the most cost-effective way of getting leads to grow your customer database, newsletter list or community site


You may be in wonder, the fact is, that with 71% year-to-year growth, online lead generation is the fastest growing segment in internet advertising. Pay per lead scheme is a marketing program when an advertiser pays only for a lead (a user’s signup), who leaves any kind of contact information behind. This could be an email address, phone number or just a name.

 

How to calculate your cost per lead It’s actually a very straightforward formula. Simply divide what you spend on a campaign or channel by the number of leads that came in from that channel. For example: consider your company spent AED 7,500 on a pay-per-click (PPC) campaign and 50 users converted to leads: Cost per lead = AEd 7,500/50 = AED 150 per lead.

The cost per lead will be different depending on your industry, channel or the quality of a lead. If you want quality, a higher cost per lead might mean a higher quality lead, and a lower overall customer acquisition cost. If you want quantity, you might want to lower cost per lead, even if the leads aren’t as qualified.

Scalable results Setting an ad campaign with a fixed price for a lead makes easier the ROI estimation. This term means return on investment (a measure of the effectiveness of your ad investment). Brand awareness CPL advertising is intended for prolonged placement of an ad on a publisher’s resource. More impressions come together with the longer visibility. Thus it gives an advertiser more opportunities for brand awareness.

25 Leads

Pay per lead
AED 200
/ lead
  • The cost per lead will be different depending on your industry, channel or the quality of a lead. Talk to us for more information

50 Leads

Pay per lead
AED 175
/ lead
  • The cost per lead will be different depending on your industry, channel or the quality of a lead. Talk to us for more information

75 Leads

Pay per lead
AED 150
/ lead
  • The cost per lead will be different depending on your industry, channel or the quality of a lead. Talk to us for more information

100 Leads

Pay per lead
AED 125
/ lead
  • The cost per lead will be different depending on your industry, channel or the quality of a lead. Talk to us for more information

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