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With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never before
With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels
As marketing evolves and changes, it seems like there are constantly new platforms and strategies being touted as the next big thing. It is impossible to keep up with all of them, but every once in a while, one comes along that actually delivers the results that they all promise. When that happens, it’s important to get on board so that your business does not appear outdated
Social Media and Social Networking Sites Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites, all of which have a unique characteristic and purpose
Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook and start *engaging with your consumers. (*Positively. We don’t want to replicate Amy’s Baking Company’s mistake).
Twitter is known as the ‘‘in the moment’’ platform and boasts a respectful 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are ready for a reply). The key is to be quick and smart, ever heard of dunk in the dark?
Instagram is a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words.
LinkedIn is regarded as the professional social networking site. LinkedIn largely focuses on b2b marketing rather than b2c.
Google+ & Youtube, Foursquare & Pintrest are other social network sites that harshly miss out on the list. And then there’s Snapchat, the new kid on the block, who recently recorded six billion daily views.
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