Paid Search refers to the text ads that show up in search engines such as Google or Yahoo, which are targeted to a user’s keyword search. Paid search is very targeted advertising, and when supported with strong analytics, can be very useful in determining ROI. Paid search can also be referred to as Search marketing, pay per click or cost-per-click advertising
Advertising on Google / Yahoo / Microsoft search engines with AdWords is an excellent way to gain brand exposure and bring qualified visitors to your website
AdWords is Google / Yahoo / Microsoft pay-per-click (PPC) advertising platform and its main source of revenue. In the AdWords paid search advertising model, users bid on the keywords they want to trigger their sponsored ads, and Google / Yahoo / Microsoft decides which ads are displayed and in what position based on each user’s maximum bid and Quality Score
Your ads will appear alongside or above Google / Yahoo / Microsoft search results, in sections marked “Sponsored links” Pay only when people click on your ads, and start and stop advertising anytime
Set your ads to appear to potential customers searching in a particular city, region or country, regardless of whether they’re searching on a Smartphone, tablet, or desktop computer
Paid search (SEM) enables you to buy listings in the “sponsored” area of a search engine. There are a variety of paid search programs, but the most common is called pay-per-click (PPC), meaning you only pay for a listing when a prospect clicks your ad. Studies show that most business people research their problems, potential purchases and vendors online and use a search engine in the process. And the higher the price of the product/service, the earlier they search.
For many businesses, generating only a handful of additional serious prospects can make a substantial difference in revenue. Knowing how to use search engine marketing effectively may efficiently produce these additional prospects.