Search Engine Marketing

Search Engine Marketing (SEM) is the entire set of techniques and strategies used to generate more visitors from search engines to your business or marketing website

SEM seeks to promote websites by increasing their visibility in search engine results pages through the use of paid search, contextual advertising and organic placement

Paid Search refers to the text ads that show up in search engines such as Google or Yahoo, which are targeted to a user’s keyword search. Paid search is very targeted advertising, and when supported with strong analytics, can be very useful in determining ROI. Paid search can also be referred to as Search marketing, pay per click or cost-per-click advertising

What Can SEM Do?

  • SEM can increase and enhance your brand awareness
  • SEM can sell products, services or content online
  • SEM can generate online leads and increase sales
  • SEM can provide informational and educational content

Advertising on Google / Yahoo / Microsoft search engines with AdWords is an excellent way to gain brand exposure and bring qualified visitors to your website

AdWords is Google / Yahoo / Microsoft pay-per-click (PPC) advertising platform and its main source of revenue. In the AdWords paid search advertising model, users bid on the keywords they want to trigger their sponsored ads, and Google / Yahoo / Microsoft decides which ads are displayed and in what position based on each user's maximum bid and Quality Score

Your ads will appear alongside or above Google / Yahoo / Microsoft search results, in sections marked "Sponsored links” Pay only when people click on your ads, and start and stop advertising anytime

Set your ads to appear to potential customers searching in a particular city, region or country, regardless of whether they're searching on a Smartphone, tablet, or desktop computer